Shor Sharaba is the story of two sisters –Shor aka Trishha and Sharaba aka Rasshi! Having no expectations about the outcome with one single agenda of having fun on their mind, they started out in 2011 creating quirky life style accessories for home, gadgets and personal use! The carefree dabble of colours, burst of Bollywood emotions, vibrant take on vintage and casual kitsch resonated with young India! With Quirk interspersed with Intellect they are travelling the length and breadth of the country spreading cheer and a lot of noise!
What we do?
We spread cheer! We do happy! We make noise! That’s what we do…that’s what keeps us roaring and shorrrring!
TOP 10 things you want to know about us!
- Shor Sharaba is not just a company! It is two real people! Two sisters with two moms- Ek Maa aur ek CineMA!
- We bite just as much as we can chew! No over promise - only over deliver!
- We don’t sell things, we offer emotions! Everything we make reflects our state of mind and of young India! If we like something – so does everyone else! In fact people love us so much that no merchandise is more than 60 days old!
- Quality is our priority! We have a small but active team that is committed to finding faults, correcting them and making awesomeness on the way!
- There’s some quirk in everything we do– right from the chor pockets in our wallets to the reversible kids apparel. We love it when people go ‘Awwww’ when they see us!
- Bollywood is our Mecca! Bollywood is our heaven! Bollywood is our haven! We keep turning to it for inspiration and enthusiasm!
- We scream and shout in joy that Shor Sharaba is no maintenance! Right from the cutting chai to our fantastic eclectic mix of goods we are no fuss! Yes, you really can home wash almost anything available at Shor Sharaba!
- Our design team is nocturnal in nature! They work all night and watch movies all day! Yeah, rest and sleep don’t feature on their To-Do-List!
- Roti-Kapda-Makaan-TRAVEL! Who says work happens only at work! Work happens anywhere and everywhere there is wifi and inspiration! Our team is on the move – sometimes on a mountain top, sometimes rolling in the dessert, often camping in the jungle or rafting in the rivers! These big and small experiences make us Roar with Shorrr!
- We love games! Board games, Antakshari, Uno, quizzes, mind benders, cricket, football, table tennis, you name it! Having said that, we also love competition!
The Shor Sharaba Story!
So what happens to two sisters bound by geographical distance, teeming with love for Bollywood and each other and feeling the heat to make a mark in the big bad world? You guessed it, Shor Sharaba happened! Our entrepreneurial story rests on everything that Aamir Khan tried to teach us in Three Idiots - To do something we love! From the time we were brought into the world, we’ve loved to watch TV! Our passion was crooning to latest chartbusters in Bollywood and hobbies included eating, staring into space, discussing movie plots, making antaksharis, laughing and eating some more! So when the time came to put our lives into perspective, we put all our eggs in the one basket that was home to us – FUN! With our core competencies backed with decent design skills we started out creating things we loved - on cushions and coasters! In a time and space where classy colours and fabrics ruled the roost in home décor, Shor Sharaba with its bright, obnoxiously happy and free spirited attitude caught the imagination of the young and old. Our design sense resonated with young India who was waiting to be found. The response to our first line was phenomenal. Soon we ventured into new categories including bags and gadget accessories. Life became a little less of boring blacks and a whole lot more vibrant especially for office goers who could carry their work in interesting laptop bags that spoke their mind. IPads and tabs got personal identity with cool cases, and covers. Women got an opportunity to express their individuality with our bags. Passports got happier covers, wallets became trendier, coasters became ideal gifts instead of flowers and chocolates! We started to get featured in national dallies across the country! Our name got a smile on people’s faces! We became celebrities, well almost…getting recognised at popular Bhel puri walas in North Bombay is nothing short of being a celebrity! It was a dream run! And then bigger and better things came our way! We dabbled into apparel accessories with cool reversible jackets and entered into a zone of Friday night dressing. We further dabbled into apparels for kids thus matching their fervour and zeal for life! We’ve come a long way since then. With ups and downs, journeys and road blocks, events and accolades we’ve been and at it…roaring and shorrring all the way!